Bear’s Den Brand
What We Do
We are dedicated to uplifting and enriching the lives of Indigenous communities, with a specific focus on supporting charitable organizations aligned with our values. Our commitment also extends to assist Indigenous families and local communities during unexpected events. Through our grant funding initiatives, we aim to foster resilience and positive change, standing alongside Indigenous Peoples and like-minded organizations as dedicated partners in their journey towards a better future.
Positive Impact
Our foundation was created with the vision of making a positive impact in the lives of Indigenous Peoples, and we’re dedicated to making that happen. We’re committed to providing resources and support for programs and initiatives that align with our core values of stewardship, compassion, leadership, and innovation. We hold a deep respect for our Native American heritage and improving our future.
Primary Logo
Combines spirited sans-serif font in all caps with an authentic, human script font for an approachable yet professional first impression.
Bear’s Den Charitable Foundation logo
Bear’s Den Restaurant logo
Consumer groups
The Local
Lives in Akwesasne, is older, with well-established buying patterns.
The Other Local
Lives in Akwesasne, generally younger, and purchases from multiple stores based on need. The consumer has the potential to switch based on their preferences for different products.
The Canadian
Crosses the border to buy in bulk to save money. They are coming for gas while shopping in Massena or to the reservation for tobacco. This customer is often retired with pricing and selection as the primary drivers for this consumer.
The Commuter
The US consumer that travels through the reservation or works in the general area and makes stops to buy gas and other products because they are cheaper on reservation. This group includes people working at correctional facilities or working at the reservation that do not live in Akwesasne.
The Destination Shopper
Drives from the surrounding area to buy tobacco in bulk because of the savings. This consumer is often retired and has the time to make the drive to capture the savings.
The Casino Visitor
This consumer group was not identified in the research that was done, but we believe this consumer is different from those highlighted. They may be Canadian or a Commuter, but they see Akwesasne as a recreation location and will stop to buy tobacco or gas while they are here. They usually stay at the
Employees
There approximately 300 TMG employees that live or work regularly in the area. This customer receives a substantial discount on Bear’s Den products and should be a loyal consumer.
Colors
The Bear’s Den color spectrum
Cardio Red
- Hex #e6001f
- RGB 230, 0, 31
- CMYK 3, 100, 100, 0
White
- Hex #FEFEFE
- RGB 254, 254, 254
- CMYK 0, 0, 0, 0
Light Gray
- Hex #F2F2F2
- RGB 242, 242, 242
- CMYK 4, 2, 2, 0
Medium Gray
- Hex #D9D9D9
- RGB 217, 217, 217
- CMYK 14, 10, 11
Black
- Hex #000000
- RGB 0, 0, 0, 0
- CMYK 0, 0, 0, 100
Primary typeface
Headlines: Gothic, Gothic Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Secondary typeface
Body/paragraphs: Gothic, sans-serif